The power of positive deviants - The Boston Globe.
Previous tactics to reduce MRSA rates consisted of educational campaigns, posters, pamphlets, and lectures. In 2004, Lloyd came across an article about the Sternins in Fast Company and instantly thought to borrow their brainchild. In 2006, pilot projects were launched at six American hospitals, including Billings Clinic in Montana and Albert Einstein Medical Center in Philadelphia. By 2008, all of these hospitals had demonstrated remarkable success. According to data from the Plexus Institute, a nonprofit that collaborated on the initiative, reduction rates ranged from 32 percent to 83 percent. Since then, about 30 more US hospitals have introduced positive deviance inquiries.
At Albert Einstein, for example, a patient transporter named Jasper Palmer had a technique for removing his gown, balling it up into a small package, and stuffing it inside his inverted gloves for disposal. A highly effective way of thwarting germs, it has since been deemed the Palmer method and widely adopted. The hierarchies reportedly lessened their hold in other ways, too: Nurses, for instance, began to feel more comfortable reminding doctors to wash their hands.
“They’ll walk up and say, ‘Here, let me help you, let me squirt some Purell on your hands’,” says Lloyd, who is now a senior clinical adviser at the Plexus Institute.