Virgin but not so innocent - Scotsman.com News.
Branson has worked hard at building his image as a cheeky chappie willing to take on 'vested interests' or 'monopolies' such as British Airways, BSkyB, Coca-Cola, Camelot, the Government and, just this week, the NHS. In his newest role as vice-president of the Patients Association, he attacked trusts that failed to control MRSA. As he said himself in the neatly titled encapsulation of his philosophy Screw It, Let's Do It: "As far as I am concerned, anything, however outlandish, that generates media coverage reinforces my image as a risk-taker who challenges the establishment."
